Thursday, August 3, 2017

Jollibee’s Online Ads that took the online world by storm

      If you have a Facebook account or if you’re the kind of person who’s always updated with trending topics then there’s a huge possibility that you have already watched Jollibee’s “emo-commercial” as some netizens call it. Jollibee, the famous Filipino fast-food chain released the viral “Kwentong Jollibee” trilogy last February as a Valentine’s day special commercial. The trilogy entitled “Date”, “Vow” and “Crush” which were inspired by true events became an instant hit not only to the Filipino netizens but also to a number of foreign youtubers. A lot of netizens who had watched it probably shed a tear, had their hearts broken or reminisced some unforgettable memory about their Valentine’s day experience.
screenshot from the video


      This month of July, Jollibee released the other side of the story for “Vow” which is entitled “Perfect Pair”. “Vow” tells the story of a guy and a girl who met in Jollibee while they order the same set of meals. The guy fell in love with “the one” who is his best friend but the girl ended up with another man and the most heartbreaking part is that the best friend ended up taking part on the girl’s wedding. On the other hand, the continuation of “Vow” which is entitled “Perfect Pair” tells the other side of the story. It tells the story of a girl who fell in love with her best friend but then the guy fell in love with his other best friend. Fast forward to the ending, they met again in Jollibee after some time then they reconciled and that’s when they discovered that they’re the perfect match for each other. The online advertisement will make us realize that there’s a perfect time to find your perfect match. The advertisement which was posted last Saturday, July 15th has close to 11 million views in Facebook as of the moment.
  
      Youtubers who had watched the “Kwentong Jollibee” trilogy have been pretty emotional after watching the online ads. All of them praised the marketing team of the fast-food chain for coming up with such a wonderful concept for an advertisement. Josh Dove, a youtuber with more than 100, 000 subscribers shed a tear after watching “Date”, he stated that it was a clever idea for an advertisement. Additionally, HugKnucklesTV which is a YouTube channel run by an American couple and has more than 60, 000 subscribers said that the marketing team took the advertisements to the next level.


     Jollibee set the benchmark for online ads with the release of its inspired by true story trilogy. With that on hand, I hope that companies will continue to deliver advertisements that will not only highlight their brands and products but will also touch the hearts and teach a valuable lesson to the viewers and consumers.

    If you missed the Jollibee "Perfect Pairs", you can watch the video below.


Sunday, July 30, 2017

Jona Soquite wins The Voice Teens Philippines

Jona Soquite of Team Sarah wins first in "The Voice Teens" Philippines on Sunday, July 30, 2017.

image from screenshot from Youtube

Jona swept the three other contestants who are Isabela Vinzon, Mica Becerro, and Jeremy Glinoga having a 44.78 votes. The votes are based on text and online. Isabela got 22.42%, Mica got 17.79%, while Jeremy got 15.01%. 

The prize of the mentioned talent competitions are as follows:

  • fashion package
  • business package
  • dental service package
  • 1M peso cash
  • 1M trust fund
  • 2M life insurance plan
  • House and Lot by Vistaland
For those you missed her performance, watch the video below.

Jona's Saturday Performance with Sarah Geronimo (July 29, 2017)


Jona's Sunday Performance (Grand Finals Night) - July 30, 2017


On behalf of NewsTrendzph, congratulations Jona. You deserve it!

Wednesday, June 28, 2017

Maureen Wroblewitz wins 'Asia's Next Top Model'

Maureen Wroblewitz is the first Filipina who won 'Asia's Next Top Model' season 5 on June 28, 2017.



Maureen topped the final challenge of the mentioned competition versus Malaysia's Shikin Gomez and Vietnam's Minh Tu Nguyen on which they did the fashion show in Singapore wearing
X.Q.Zhang designs.

Before the joining the ANTM, she was discovered on instagram when she was 15 years old. She moved from Germany to Philippines to pursue her dream in modelling.  

The prize she will take home are Subaru car, a cover of Nylon Singapore, and a contract from Storm Model Management. 

Congratulations Maureen.

Saturday, February 25, 2017

Dear Warren: Bill and Melinda Gates’ Annual Letter

     For a long time, letters have been used for correspondence and information sharing and for this year, Bill and Melinda Gates’ annual letter was addressed to Warren Buffett.

photo: humanosphere.org
     Warren Buffet is the CEO of Berkshire Hathaway, the third richest person in the world with a net worth of $60.8 billion and a dear friend of Bill and Melinda Gates who pledge to give back 99% of his wealth to society. The annual letter discusses the progress and changes that took place in the last 25 years and how the donations of philanthropists like Buffett had greatly changed and is continuously changing the world.

     Bill Gates, the richest person in the world according to Forbes Magazine together with her wife Melinda believe in the value that the best investment any of us can ever make is in the lives of others.

     In a world full of selfish people, we are blessed to have someone like Bill and Melinda who devote their effort, wealth and most especially their time to find cure to the world’s diseases and challenges. Bill Gates hailed as one of the most influential person of the 21st century and the brilliant man who pioneered an industry and created an empire because of his wise business decisions left his job at Microsoft to fully devote his time on the Gates’ foundation to help the world’s poorest.

     The annual letter revolves around important numbers; numbers that Bill and Melinda watch closely to guide their work and to measure their progress. Let me share to you the important numbers mentioned in the letter in a nutshell:

  • 122 Million- Bill and Melinda’s favorite number because there were 122 million children lives saved since 1990. 122 million children would have died if mortality rate had stayed where they were in 1990. According to Bill and Melinda, saving children lives is the best deal in philanthropy. 

  • 86%- percentage of children worldwide who receive basic vaccine, the highest percentage in history. As mentioned in the letter by Melinda, vaccines are the biggest reason for the drop in childhood deaths and for every dollar spent on childhood immunizations, you get $44 in economic benefits. 

  • 1 Million- Number of babies who die on the day they were born. Bill mentioned that last year, about one million infants died on the day they were born and a total of more than 2.5 million died in their first month of life. 

  • 45%- percentage of child deaths that are linked in malnutrition. According to Bill, “Malnutrition destroys the most human potential on the planet. Kids who are stunted are not just below their global peers in height; they’re behind their peers in cognitive development, and that will limit these children their whole lives. Nutrition is the biggest missed opportunity in global health. It could unleash waves of human potential—yet only 1 percent of foreign aid goes to basic nutrition.”   

  • 300 Million- Number of women in the developing world who use modern contraceptives. According to Melinda, contraceptives are one of the greatest antipoverty innovations in history. On the other hand, Bill mentioned that no country in the last 50 years has emerged from poverty without expanding access to contraceptives. 

  • 75 Million- Number of women in self-help groups in India. According to Bill, poverty is sexist and the male dominance in the poorest societies is mind-blowing. Additionally, Melinda wrote that as a society becomes better off, a woman’s position in that society improves. All lives have equal value is not just a principle; it’s a strategy. 
  • 1%- Percentage of people surveyed who knew that extreme poverty has been cut in half since 1990. According to Melinda, optimism is a huge asset and that optimism isn’t a belief that things will automatically get better; it’s a conviction that we can make things better.   

  • 0- the most magical number that Bill and Melinda know. It is the number they’re striving toward every day at the foundation. Zero malaria. Zero TB. Zero HIV. Zero malnutrition. Zero preventable deaths. Zero difference between the health of a poor kid and every other kid. 


     After reading the letter, a lot of information will probably be stuck with you and for me the most moving part of the letter is what Bill Gates wrote and it goes like this, “The children in Africa were dying because they were poor. To us, it was the most unjust thing in the world.” Bill and Melinda with their net worth of $75 billion could choose any path they want but instead they chose the path where they can share their heart, talent, time and wealth and undoubtedly the world became a better place because of that. Imagine the richest person shedding tears after hearing the stories of prostitutes, Bill Gates can stay at his mansion and live there blissfully but instead he met some prostitutes and listened to their moving stories.

     Through the Gates Foundation, Bill and Melinda had not simply pledged to use their resources to tackle some of humanity’s greatest challenges but together they devoted their own energy, talent and most especially their time and because of that a lot of billionaires were inspired and have pledged to give back to society. We can make this world a better place if we work hand in hand to overcome all the challenges that this world throw at us. Like Bill and Melinda, let us fill our hearts with love and kindness and let us do our best to give back to society.

Monday, February 13, 2017

Ten TV ads that catches Filipino hearts


After the Jollibee Valentine series, ten videos are trending now in Facebook.

It is remarkably gives touching stories and warm feelings for many Filipinos worldwide. Comments are flooded with their sentiments and reactions, while others netizens created funny stories and memes.

Amongst the ten advertisements that caught Filipino hearts and culture are as follows posted by Ichan Martinez.

1. Jollibee's "Vow", which was just launched on February 9, is now an Internet sensation.


"Vow"Jollibee's "Vow", which was just launched on February 9, is now an Internet sensation.
Posted by Ichan Martinez on Friday, February 10, 2017

2. The super-sweet "Crush" is perfect for helping you pick up the pieces of your broken heart after "Vow".


"Crush"The super-sweet "Crush" is perfect for helping you pick up the pieces of your broken heart after "Vow".
Posted by Ichan Martinez on Friday, February 10, 2017

3. Or you can go back to crying with Jollibee's family-oriented ad, "Almusal."

"Almusal"Or you can go back to crying with Jollibee's family-oriented ad, "Almusal."
Posted by Ichan Martinez on Friday, February 10, 2017


4. Breakups suck, but at least you have Burger McDo. #TuloyPaRin

"Tuloy Pa Rin"Breakups suck, but at least you have Burger McDo.
Posted by Ichan Martinez on Friday, February 10, 2017

5. Smart broke barriers and welcome change!

Smart broke barriers and welcome change!
Posted by Ichan Martinez on Friday, February 10, 2017

6. Minola Cooking Oil also celebrated all kinds of love.


Minola Cooking Oil also celebrated all kinds of love.
Posted by Ichan Martinez on Friday, February 10, 2017

7. This ad from Globe will have you hugging your dad soon enough. #LetDadKnow


8. Amid all the Rogue One fervor, this Globe commercial tugged at the heartstring. #CreateCourage


Amid all the Rogue One fervor, this Globe commercial tugged at the heartstring. #CreateCourage
Posted by Ichan Martinez on Friday, February 10, 2017

9. Struggling with feelings? Lemon Square gets you.


Struggling with feelings? Lemon Square gets you.
Posted by Ichan Martinez on Friday, February 10, 2017

10. If anyone has feelings for their friend, Max's commercial is right up your alley. #MaxStories


If anyone has feelings for their friend, Max's commercial is right up your alley. #MaxStories
Posted by Ichan Martinez on Friday, February 10, 2017

All the videos above have more than million likes and emotions and more than a thousand shares over social media. This only shows how everyone has been delighted, inspired and touched.

It also shows how good and caring we as Filipinos.


                                                            

 
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