Saturday, July 7, 2012

Most Trusted Brands in the Philippines 2012

Readers Digest proudly announced the most trusted Brands in the Philippines. It is the ultimate seal of consumer approval.

To be included on this type of award means a quality of product and service a company offers.

According to Reader’s Digest Asia,

The Reader’s Digest Trusted Brands Survey has a well-established reputation as the premier consumer-based and international measure of brand preference. It seeks to identify which brands consumers in Asia trust and provides an objective and reliable reference for consumers throughout the region.

The survey is carried out on behalf of Reader's Digest by Ipsos in 8 markets: China, Hong Kong, India, Malaysia, Philippines, Singapore, Taiwan, and Thailand. Those surveyed include Reader's Digest subscribers together with randomly selected consumers.

The survey has been a tradition for Reader’s Digest Asia since 1999 and now its 4th year.
Here are the complete lists of most trusted brands in the Philippines 2012.

Gold Status means it scores higher than their competitors on which most of the brands got it. While platinum is for brands that exemplifies for three times or more against its competitior.

Legend: Gold PLATINUM


Banco De Oro (BDO)
Bank of the Philippine Islands (BPI)

Credit Card Issuing Bank
Banco De Oro (BDO)
Bank of the Philippine Islands (BPI)

Insurance Company
Sun Life Insurance

Investment Fund Company
Bank of the Philippine Islands (BPI)
Philam Asset Management
Sun Life Financial  

See full story here:


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